Trusted for Service. Respected for Results.
Serving as Trusted Advisor, Skilled Negotiator, & Expert Facilitator since 1971.
· Premier Service
Research clearly shows that consumers have trouble distinguishing between real estate agents and companies. At GMAC Real Estate, we have a powerful tool to differentiate ourselves in the industry and at the same time give customers a sense of value for the commission they pay. It’s called Premier Service.
Premier Service is our proprietary service delivery program based on the process of listening to our customers needs, establishing clear expectations, and committing to them in writing. We then measure our performance by asking our customers to evaluate us after their real estate transaction.
Since we introduced Premier Service, our Sales Agents are winning more listings, earning premium commissions, and delivering more satisfying service experiences. All this and growing their repeat and referral business!
· 95% Proven Customer Satisfaction
GMAC Real Estate has documented customer satisfaction rating of 95%, the best in the industry with 86% of our customers being very satisfied and 10% being satisfied. No other real estate company has accomplished this goal. Our member firms and Sales Agents can build upon this national rating by using their local results and establishing themselves as undisputed leaders in there markets.
· Education and Training
In the business of real estate, change is constant. The GMAC Real Estate Learning Center helps Sales Agents by offering the most current industry information addressing today’s pressing real estate issues and trends. Available formats include: live classroom training, Web-based interactive training, self-study programs, and strategic alliances with key educational providers. The Learning Center curriculum is designed to provide you with frequent, accessible choices to maximize your training and education opportunities.
· Technology
GMAC Real Estate provides Sales Agents with insight information and access to the latest technology including: innovative online learning tools, contact management systems, consumer Web sites with personal agent Web pages, and the latest personal communication devices to stay well connected with their clients.
GMAC Real Estate Partners in Marketing
To maintain your competitive edge, your business requires the use of personal promotion tools the latest technology solutions, high quality signage, closing gifts and many other supporting items. GMAC Real Estate provides Sales Associates with access to our network of well-respected national and local vendors to help you build your business with proven quality products at competitive prices. These vendors are easily found in one convenient location on www.gmacmemebers.com and offer significant discounts to the GMAC Real Estate family.
· GMAC Real Estate Referral Opportunities
The GMAC Real Estate ConnectionsPlus® Program is a customer-focused expansion of our Broker-to-Broker program. We provide our Sales Agents with a full array of ConnectionsPlus® promotional tools with the message that where ever a client is looking to buy or sell a primary home, vacation home, or additional property, you can connect them with another GMAC Real Estate professional with local expertise, a commitment to Premier Service, and a proven record of customer satisfaction.
· GMAC Global Relocation
GMAC Global Relocation Services sells relocation services to corporations throughout the world. The corporations sign contracts to have the services provided to their transferring employees. As a part of GMAC home services, GMAC Real Estate is a service provider and therefore listing and selling opportunities are provided to John Matthew Inc., Real Estate. GMAC Global Relocation Services is able to achieve worldwide reach through global service centers with relationships in more than 110 countries via our Global Alliance Management (GAM) group.
Brookfield Acquisition and Benefits:
· GMAC Real Estate will now be merging with Brookfield Residential Property Services.
The oldest and largest full service relocation company in Canada, Brookfield Residential Property Services, will be merging with GMAC Real Estate. With over 44 years of experience, Brookfield offers industry-leading international work mobility programs to corporations, government agencies, and individuals. Brookfield operates out of 38 offices located across Canada, the United States, Germany, and the United Kingdom.
·REO Broker Database
As a GMAC Real Estate Strategic Partner you are welcome to be added to the GMAC Mortgage REO Broker Database. Assets are assigned based on your ability to manage and market REO assets and work within GMAC Mortgage’s marketing producers. GMAC Mortgage will set up and establish a Primary Contact who may be chosen by the Broker Owner or the Manager. GMAC Mortgage asks that only agents who have REO experience be assigned as a listing agent.
Standard Residential Services:
· Marketing Tools
Presenting a professional image is made easier with the right marketing tools. The GMAC Real Estate Buyer and Seller Presentations, Personal Promotion, Prospecting Farming and Elegant Homes material are designed to help Sales Agents develop professional manner. These tools are easily accessible through www.gmacmemebers.com our company Internet.
· HomeRewards®
HomeRewards® is a proven BMAC Real Estate program designed to give our clients access to special offers and services that can deliver value and relieve the stress of buying or selling a home. HormeRewards® enables Sales Agents to offer discounts on products and services through approved GMAC Real Estate national and local partners. HomeRewards® creates more opportunities for customer contact and helps our Sales Agents secure more listings.
Exclusive Residential Services:
· Elegant Homes®
Elegant Homes is our powerful marketing program for luxury GMAC Real Estate listings. This program includes listing presentation materials and mutli-media advertising program with print advertising in national luxury home publications and unparalleled property exposure on a collection of national Web site targeting luxury home buyers.
The Elegant Homes program helps our Sales Agents establish marketing points of difference and positions them as Trusted Advisors, Skilled Negotiators and Expert Facilitators of luxury real estate.
